Timed Analysis (Nerve)

Start - 0:02 - Distributor Logo (Paramount)
0:02 - 0:05 - Zooming in on, creates suspense and drama
0:06 - 0:07 - Slow motion of bike back flip, incises audience
0:09 - 0:10 - Three clips at once - climbing skyscraper, biking and jumping track track.
0:14 - 0:15 - Low angle, looking up on cliff makes the cliff jumpers appear brave and powerful
0:15 - 0:17 - Filmed by the actor of pickpocketing, in order to crete dramatisation
0:37 - 0:38 - Panning of character, to introduce second main character
0:54 - 0:57 - Panning of New York City - to make the city appear vast and filled of action
0:57 - 0:58 - Panning with the motion of the motorcycle which shows action
1:03 - 1:04 - Close up on price tag to demonstrate how extreme the dares they are doing
1:05 - 1:06 - Low angle looking up on her to make her seem brave and strong
1:08 - 1:09 - High angle looking down on her to make her seem weak as the situation has changed
1:11 - 1:12 - Close up on timer counting down to display the action and tension
1:15 - 1:16 - Information of when the film is being realised to inform and elite viewers
1:23 - 1:33 - Short and fast paced clips to display the action and frame which is in the film
1:39 - 1:40 - Zooming in on man is mask to show how his dangerous and the danger is coming
1:43 - 1:44 - Zooming in on a close up of the main characters face to show her fear and vulnerability
1:44 - 1:49 - Dimly lit location to create emotions of negativity and fear
1:54 - 1:59 - Dark lighting to show negative situations
1:59 - 2:17 -  Short and fast paced clips to display the action and frame which is in the film
2:17 - End - Title and information about the film to inform and excite the audience

Timed Analysis (Shutter Island)

Start- 0:04 - The classification screen 
0:04 - 0:07 - The distributor logo (Paramount) 
0:07 - 0:09 - Fade into establishing shot of boat sailing in the mist/ fog
0:09 - 0:11 - Black out to close of Leonardo Dicaprio, introduce the main character 
0:11 - 0:13 - Establishing shot of island, displays the size of it 
0:13 - 0:15 - Zooming in on movement of truck
0:15 - 0:16 - Two shot of characters 
0:16 - 0:17 - "A Martin Scorsese Picture"
0:17 - 0:19 - Zooming in on asylum, builds tension and suggests we are moving towards danger 
0:19 - 0:21 - Slow motion of characters walking, suggesting power 
0:21 - 0:22 - Two shot of characters with guns, introducing violence 
0:22 - 0:24 - Two shot of characters 
0:24 - 0:25 - Close up on police badge, shows power and importance 
0:29 - 0:30 - Close up of handing over gun, shows vulnerability and weakness 
0:34 - 0:36 - Panning shot of asylum patient, shows the extent of the patients mental illnesses 
0:36 - 0:37 - Close up on "Restricted Area", shows dangers 
0:37 - 0:38 - Establishing shot which is dimly lit, suggests negativity 
0:40 - 0:42 - Panning down on to syringe 
0:49 - 0:50 - Panning past patient in cell, dimly lit which creates a negative feel
0:56 - 0:57 - High angle looking down of asylum which makes the people inside it appear weak/ vulnerable and establishing shot to show the vast size of the building 
1:01 - 1:02 - High angle look down on characters which makes them appear vulnerable and weak
1:15 - 1:16 - Main character walking in storm, pathetic fallacy with negative connotations
1:25 - 1:28 - Dark room suggests negativity 
1:28 - 1:30 - Match on action of the corridor 
1:37 - 1:38 - Close up on patient face
1:43 - 1:44 - "Leonardo Dicaprio" name of main actor encourages audience to see the film
1:45 - 2:03 - Flashes of dramatic scene to create tension, fear and excitement to see the film
2:04 - 2:08 - Name of film to bring there trailer to a end
2:08 - 2:12 - Ends the trailer on a jump scare to incise the audience
2:15 - 2:17 - Release date of trailer
2:17 - End - Credits for the films

Target Audience

I believe shaun of the dead is aimed a young adults, teens and couples, with an age range of 16-30.


















Target Audience Profile-

1. Income bracket/ class status - Lower/ Middle Class
2. Age - Middle Aged
3. Gender - Women
4. Race - Indian
5. Location - Western Towns/ Cities

A method of categorising known as demographics is used . The demographic data is used to shape the text to appeal to a group with known reading/viewing/listening habits.

As a student, I belong in the socio economic group E, as this is the lowest group and I am only in that group due to my age I feel patronised. However, this is a good scale to be used my media groups as it allows them to group audiences. 

I believe that the film 'Shaun of the Dead' is aimed at the socio economic group C2-E. 

Young & Rubicam 4 Cs Model

Cross-Cultural Consumer Characterisation Model 

A more useful audience segmentation model than the traditional ABC1 categorisation 

It acknowledges the global nature of media audiences

Divides audiences into 7 audience types 

4 main categories are (MARS) - Mainstreamers (Biggest group in society), Aspirers (Materialistic/ Superficial), Reformers (Socially aware and have an independent mind), Succeeder (Confident about what they believe in) and Struggler (Only thing they think about is paying the bills and surviving - biggest dream to win the lottery).  

Harris interactive document (April 2011) 

When creating our thriller film we had to consider who we were making the film for, consequently our target audience was created. We used the Harris interactive document (April 2011) which is an investigation of diverse and mainstream UK film audiences commissioned by the UK film Counc.

The above statistics and data shows how 27% of the audience belong to the C2 social class according the socio-economic. The C2 category include skilled workers and tradespersons (white collar workers,  white-collar work is performed in an office, cubicle, or other administrative setting. Of the social class categorisation the C2 group has the highest percentage of people that consider the thriller/ suspense as their favourite film genre. Therefore, as a group we concluded it would be strategic and effective to include characters within our film who belong to the C2 socio-economic group as it would allow the audience to relate to the characters and therefore increasing the profit by creating a larger audience.

In order to maximise our audience as a whole, it was important to explore diverse audiences who typically enjoy watching films that fall under the thriller/ suspense genre. From the above information I was able to understand that the older women section had a high percentage of interest (62%) and is growing (9+) in our film genre Thriller/ Suspense. Therefore we are going to include and older women in our film in order to allow the audience to relate. 

Target Audience Research (Gone Girl)

Target Audience Research (The Girl On The Train)